Concave Brand Tracking ranks the top 100 most prominent product placement brands 2023 films based on the amount of exposure they received. 
 
Concave Brand Tracking has manually combed through the 50 most-watched movies of 2023, recording every product placement on screen or in the dialogue. We also measured how visible the brands were, how long they were on screen, and how much advertising value they generated. 
 
Using an in-house model which factors mentions, screen time, product discernibility, logo/name visibility, and global viewership (both theatrical and non-theatrical), Concave Brand Tracking has determined the total global value each brand got from its 2023 movie product placements. 
 
We recorded 330 different types of products and over 1,700 brands. The following is the top 100 brands, ranked by their total advertising value. 

analysis 

Of the top 100 brands in 2023 movies, 70 were also in the 2022 top 100
35 of the top 100 brands were car manufacturers. Electronics companies were the 2nd most common type of brands, followed by clothing and eyewear. 
Between them, these 100 brands received 2.5 billion dollars worth of global film product placement advertising value in 2023. This accounted for 64% of all the value enjoyed by brands in 2023 movies (4 billion dollars in total). 
Each brand on this list got over $7,000,000 worth of advertising value from appearing in 2023 movies. 
16 brands have consistently made this top 100 list since 2014: Adidas, Apple, Audi, BMW, Cadillac, Chevrolet, Dell, Dodge, Ford, Jeep, Mercedes-Benz, Nike, Ray-Ban, Samsung, Sony, and Toyota. 
Ford was in 37 of the top 50 movies of 2023. More than any other brand. 
FAST X generated $391M in media value for the brands in featured. More than any other 2023 movie. 
46 of the 50 most-watched movies of 2023 featured at least one brand. Only DUNGEONS & DRAGONS: HONOR AMONG THIEVES, ELEMENTAL, REBEL MOON, and THE LITTLE MERMAID were totally brand-free. 

2023 top 10 product placement brands 

#1 Apple 
#2 Chevrolet 
#3 Ford 
#4 Dodge 
#5 Jeep 
#6 BMW 
#7 Mattel 
#8 Dell 
#9 Nike 
#10 Porsche 

#11 – #50 

#11 Volkswagen 
#12 Land Rover 
#13 Yutime 
#14 Mercedes-Benz 
#15 Adidas 
#16 Alfa Romeo 
#17 Off-White 
#18 Toyota 
#19 Grant 
#20 Diesel 
#21 Bikini Kill 
#22 GMC 
#23 Starter 
#24 Tesla 
#25 Converse 
#26 Cadillac 
#27 American Optical 
#28 Samsung 
#29 MSNBC 
#30 Fiat 
#31 Moscot 
#32 Bentley 
#33 Honda 
#34 Nissan 
#35 Can-Am 
#36 Gucci 
#37 DonniEYE 
#38 Champion 
#39 Casio 
#40 Plymouth 
#41 Asus 
#42 Mitsubishi 
#43 Sony 
#44 HP 
#45 Hyundai 
#46 Panasonic 
#47 Chrysler 
#48 Golden Dragon 
#49 Ray-Ban 
#50 Citroën 

#51 – #100 

#51 DAZN 
#52 Buick 
#53 Oliver Peoples 
#54 DSO 
#55 Police 
#56 Yamaha 
#57 Air Jordan 
#58 Bose 
#59 Ducati 
#60 iiyama 
#61 Hydro Flask 
#62 Budweiser 
#63 Lamborghini 
#64 Stella Artois 
#65 Kia 
#66 Microsoft 
#67 International 
#68 Ski-Doo 
#69 Obey 
#70 Coca-Cola 
#71 Vans 
#72 Puma 
#73 Versace 
#74 Moncler 
#75 Hummer 
#76 Harley-Davidson 
#77 Oakley 
#78 Cleto Reyes 
#79 LG 
#80 Tik Tok 
#81 Lee 
#82 Henessy 
#83 MCM 
#84 Motorola 
#85 Cartier 
#86 AOC 
#87 Getac 
#88 Levi's 
#89 Blüthner 
#90 Mini 
#91 Oshkosh 
#92 Infiniti 
#93 Audi 
#94 Renault 
#95 Showtime 
#96 LA Dodgers 
#97 Acura 
#98 Canon 
#99 Brora 
#100 Russell Atheltic 

If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data, or services then please contact us at info@concavebt.com.  disclaimer: Concave Brand Tracking does work with certain brands in this list. However, as a market research company, our methodology is entirely objective. We are a third party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements. 

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