Concave Brand Tracking ranks the top 100 most prominent product placement brands 2025 films based on the amount of exposure they received.
Concave Brand Tracking has manually combed through the 50 most-watched movies of 2025, recording every product placement on screen or in the dialogue. We also measured how visible the brands were, how long they were on screen, and how much advertising value they generated.
Using an in-house model which factors mentions, screen time, product discernibility, logo/name visibility, and global viewership (both theatrical and non-theatrical), Concave Brand Tracking has determined the total global value each brand got from its 2025 movie product placements.
We recorded 314 different types of products and over 1,599 brands. The following is the top 100 brands, ranked by their total advertising value.
analysis
Of the top 100 brands in 2025 movies, 72 were also in the 2024 top 100.
24 of the top 100 brands were car manufacturers. Electronics companies were the 2nd most common type of brands, followed by clothing and sports.
Between them, these 100 brands received 4.9 billion dollars worth of global film product placement advertising value in 2024. This accounted for 69% of all the value enjoyed by brands in 2025 movies (6.8 billion dollars in total).
Each brand on this list got over $12,000,000 worth of advertising value from appearing in 2024 movies.
15 brands have consistently made this top 100 list since 2014: Adidas, Apple, Audi, BMW, Cadillac, Chevrolet, Dell, Dodge, Ford, Jeep, Mercedes, Nike, Samsung, Sony, and Toyota.
Ford was in 39 of the top 50 movies of 2025. More than any other brand.
The F1 MOVIE generated a record $1.8M in media value for the brands in featured. More than any other movie in 2025 or that we have ever analysed.
48 of the 50 most-watched movies of 2025 featured at least one real brand. HOW TO TRAIN YOUR DRAGON and WICKED: FOR VOOD were the only totally brand-free films.
2025 top 10 product placement brands
#1 Apple
#2 APX Main Sponsors (Tommy Hilfiger / Expensify / IWC / SharkNinja)
#3 Dell
#4 Mercedes
#5 Ford
#6 Nike
#7 OMP
#8 Bell
#9 Adidas
#10 Chevrolet
#11 – #50
#11 U.S. Bank
#12 Boston Bruins
#13 Toyota
#14 Land Rover
#15 Geico
#16 Dodge
#17 Cadillac
#18 Pirelli
#19 Chrysler
#20 Airstream
#21 GMC
#22 T-Mobile
#23 David Bowie
#24 Sony
#25 Belstaff
#26 Casio
#27 Polaris
#28 Budweiser
#29 BMW
#30 Patagonia
#31 Samsung
#32 HP
#33 Cubitts
#34 MSC Cruises
#35 Elo
#36 Porsche
#37 EA Sports
#38 Motorola
#39 Oakley
#40 Honda
#41 Cisco
#42 LA Golf
#43 Insignia
#44 Titleist
#45 Cotopaxi
#46 Converse
#47 Volkswagen
#48 Omega
#49 Subaru
#50 Boeing
#51 – #100
#51 Tombolo
#52 Airbus
#53 Jeep
#54 Under Armour
#55 Carhartt
#56 Timberland
#57 NBC
#58 Rivian
#59 Audi
#60 Reebok
#61 Oliver Peoples
#62 PEAK (OWI)
#63 Waylon Jennings
#64 Olipop
#65 Ralph Lauren
#66 Prince
#67 Vans
#68 Nissan
#69 WeaterTech
#70 Plantronics
#71 Philips
#72 Winnebago
#73 Elliott Ives Clem
#74 Todd Snyder
#75 Canada Goose
#76 Axon
#77 CNN
#78 LG
#79 Malbon Golf
#80 Panasonic
#81 Barbour
#82 Cutler & Gross
#83 F1
#84 Hyundai
#85 Jacob & Co.
#86 Jaguar
#87 Ram
#88 Subway
#89 Lincoln
#90 HOKA
#91 Microsoft
#92 Callaway
#93 Heineken
#94 Sharp
#95 Ferrari
#96 CWC
#97 Cockwells
#98 Champion
#99 Jacques Marie Mage
#100 Dobro
If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data, or services then please contact us at info@concavebt.com. disclaimer: Concave Brand Tracking does work with certain brands in this list. However, as a market research company, our methodology is entirely objective. We are a third party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.
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