Branded Entertainment Valuation Experts
Concave Brand Tracking is a UK-based company dedicated to recording and analyzing the value of product placement campaigns for today's top brands. We give firms clear insight into their return on investment for some of their most high-profile and difficult-to-measure marketing efforts. Dominic Artzrouni founded Concave Brand Tracking in 2013, following a career in data management and market research. Chasing his passion for entertainment, he brought his skills to a new, holistic data approach for measuring product placement.
Concave is based on the idea that brands want to know how they compare to their competitors and where they fit into the broader landscape of entertainment marketing. That means providing brands with a much more comprehensive scope and depth of data analysis than they can find anywhere else. Today, Dominic and his team analyzed thousands of brands annually across hundreds of movies, TV shows, and videos. Some of the world's biggest brands, academic institutions, and movie studios use their data to guide some of their most make-or-break branding decisions.