BRAND TRACKING 

BRAND TRACKING 

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Track the value of your branded entertainment activities 

Track the value of your branded entertainment activities 

Find out the ROI for your product placement... 

Valuation 

Concave records brand performance across all forms of entertainment, including movies, TV shows, music videos, and other channels. We track product types, their screen time, and the quality of their exposure. We then factor in the audience size and the cost of advertising to determine media value for any integration. 
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ANALYSIS 

We can provide clients with raw data that they can use for in-house analysis. But we also offer tailored reports that break down results by variable, examine trends across time and brand, and provide insightful analysis. 
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COMPETITIVE OVERVIEW 

Concave can demonstrate how your product placement program compares to competitors across entertainment channels, including movies, TV, and online videos. 
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VALUE PROJECTION 

With ten years of experience in the industry working with over a hundred brands across thousands of movies and shows, we have developed a methodology to project the value of product placements in pre-production. Our knowledge allows brands to select a placement with the best potential ROI. 
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Valuation 

Concave records brand performance across all forms of entertainment, including movies, TV shows, music videos, and other channels. We track product types, their screen time, and the quality of their exposure. We then factor in the audience size and the cost of advertising to determine media value for any integration. 
More details

COMPETITIVE OVERVIEW 

Concave can demonstrate how your product placement program compares to competitors across entertainment channels, including movies, TV, and online videos. 
More details

ANALYSIS 

We can provide clients with raw data that they can use for in-house analysis. But we also offer tailored reports that break down results by variable, examine trends across time and brand, and provide insightful analysis. 
More details

VALUE PROJECTION 

With ten years of experience in the industry working with over a hundred brands across thousands of movies and shows, we have developed a methodology to project the value of product placements in pre-production. Our knowledge allows brands to select a placement with the best potential ROI. 
More details

Valuation 

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COMPETITIVE OVERVIEW 

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ANALYSIS 

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VALUE PROJECTION 

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Testimonials 

Testimonials 

 
“Concave Brand tracking provided me excellent and significant data for my academic research, specifically in recording brands’ product placement presence in music videos.” 
 
Cande Sánchez-Olmos Assistant Professor, University of Alicante 
 
 
“Concave has valued millions of dollars of exposure that our placements have generated. This measurement program was developed to fit all parties’ goals, timelines and budgets.” 
 
Deborah Harpur, President, Movie Mogul 
 

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