Top 100 Product Placement Brands In 2022
Posted on 7th May 2023
Concave Brand Tracking ranks the top 100 most prominent product placement brands 2022 films based on the amount of exposure they received.
7th May 2023
Concave Brand Tracking has manually combed through the 50 most-watched movies of 2022, recording every product placement on screen or in the dialogue. We also measured how visible the brands were, how long they were on screen, and how much advertising value they generated.
Using an in-house model which factors mentions, screen time, product discernibility, logo/name visibility, and global viewership (both theatrical and non-theatrical), Concave Brand Tracking has determined the total global value each brand got from its 2022 movie product placements.
We recorded 312 different types of products and 1,330 brands. The following is the top 100 brands, ranked by their total advertising value.
analysis
Of the top 100 brands in 2022 movies, 74 were also in the 2021 top 100, and 78 were in the 2020 top 100.
32 of the top 100 brands were car manufacturers. Electronics companies were the 2nd most common type of brands, followed by sports brands and eyewear.
Between them, these 100 brands received over 1.5 billion dollars worth of global film product placement advertising value in 2022. This accounted for 59% of all the value enjoyed by brands in 2022 movies (2.6 billion dollars in total).
Each brand on this list got over $4,900,000 worth of advertising value from appearing in 2022 movies.
16 brands have consistently made this top 100 list since 2014: Adidas, Apple, Audi, BMW, Cadillac, Chevrolet, Dell, Dodge, Ford, Jeep, Mercedes-Benz, Nike, Ray-Ban, Samsung, Sony, and Toyota.
28 of these 100 brands only appeared in a single 2022 movie. 49 appeared in between two and ten, 17 in between 11 and 20, while only six appeared in 20 or more.
Ford was in 37 of the top 50 movies of 2022. More than any other brand.
SENIOR YEAR and HUSTLE each featured 35 brands from this top 100, more than any other movie.
46 of the 50 most-watched movies of 2021 featured at least one brand. Only GUILLERMO DEL TORO’s PINOCCHIO, PREY, THE SCHOOL OF GOOD AND EVIL, and THE SEA BEAST were totally brand-free.
2022 top 10 product placement brands
#11 – #50
#51 – #100
If you would like to find out more about your brand’s ranking or are simply interested in more information on our methodology, data, or services then please contact us at info@concavebt.com. disclaimer: Concave Brand Tracking does work with certain brands in this list. However, as a market research company, our methodology is entirely objective. We are a third party that provides insights into the presence and portrayal of brands in entertainment. We are not directly involved in our client’s strategic planning or the process of coordinating product placements.
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